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Karianne Kraaijestein

Karianne Kraaijestein

Director, Pure Mind Management

Karianne is instrumental in directing the communications strategies and tactics consistent with Built by Nature’s commitment to transforming the built environment to work in unison with nature, as realised by our network and Built by Nature Fund grantees. Karianne deploys a depth and breadth of experience across advertising, marketing, branding and public relations functions, having gained relevant background through progressive positions in a major international advertising agency and as the sole proprietor of her own communications consultancy for over 13 years. As a team leader across several geographies and industries, Karianne has gained a well-earned reputation for an entrepreneurial spirit, strong management qualities and solid business acumen. Most recently, her experience and expertise have been applied at the intersection of the built environment and sustainability, serving for two years as an interim marketing director and consultant in Amsterdam’s real estate sector, while also playing a vital leadership role in two regenerative and biodiversity-focused real estate projects in Portugal and Spain.

Built by Nature

Built by Nature is a network and grant-making fund accelerating the timber building transformation, connecting key actors across the built environment and forest communities to spark city-scale projects and amplify stories of ground-breaking timber and biobased projects and solutions. Through collaboration with its major partners and frontrunners, Built by Nature aims to change perceptions around timber construction and reshape the built environment system. The Built by Nature Fund awards grants to the teams and solutions that can increase the uptake of sustainable timber and improve its climate impact, overcoming some of the most challenging barriers.